We love seeing success stories that have happened organically. Sometimes we have new clients come in and say they’ve gotten to where they are without any marketing efforts. And that’s great. But for most businesses, and even for those who’ve had good fortune up until now, the path forward and the road to growth lies within increasing awareness, gaining new customers, or educating current customers about additional services. And that’s where awareness campaigns are essential.
That big idea starts with the definition of the challenge and the creation of a clear brief for everyone involved. If you’re working with an agency, like ours, then a carefully developed Digital marketing brief is a critical step as it will help ensure that there is clarity around what you’re looking to achieve. The development of an effective big idea enables the brand to develop a campaign with a clear creative focus attached to a joined upset of executions that are much more likely to have an impact and resonate with the target audience, providing that expected Return on Investment (ROI), Brand engagement, sales and conversion.
The test of how well our campaigns will resonate and translate across channels is whether the connection between the insight, the brand and the proposed execution can be distilled clearly and succinctly on one page: Via the following basic framework
At dhbmedia, we take a look at your Brand and marketing objectives, then come up with a digital marketing campaign that will not only engage your target audience but also excites.Talk to Us Today